check the udpated post now

the token itself has no value its a meme coin. What the thesis is trying to show is that the attention for meme coin can remain for much higher cause of the D2C brand. Similar to what pudgy is trying that attention remains not because of web3 but web2 social audience. let me rework on the writeup

I'm a little lost -- what do they actually do? It's a beverage company? Where does profit come from? Why should they care about token holders? Also who still buys NFT these days? Interesting idea but poorly fleshed out writeup.