BidClub LogoBETA

TreasureDAO

MAGIC

Target Name

TreasureDAO

Ticker

MAGIC

Strategy

long

Position Type

token

Current Price (USD)

0.55

Circulating Market Cap ($M)

152

Fully Diluted Market Cap ($M)

188

CoinGecko

Treasure $MAGIC – Decentralized Game Console

Young Ling

03 Dec 2024, 08:01am

Young 02/12 (gm, gm)

https://x.com/yoitsyoung

Treasure $MAGIC – 158M Mcap / 200M FDV (~13.7% of $APE)

MV of Treasury As of Sept 30: 70M

Thesis 1: Fundamentally strong and sound metaverse/game studio business with underpriced equity

  • Treasure currently attracts 4-5K WAU, 15-20K WAU at peak, 182K lifetime unique users, and currently has 10 studio grade games in pipeline

  • Extensive product suite with revenue share back to token

    • Treasure Development Kit w/ support for game engines like Unity Unreal + template smart contracts for on-chain games (live)

    • Treasure NFT marketplace w/ fee capture (live) 

    • ERC-20/1155/721 omni-pool AMM

    • Treasure smart accounts and identity authentication kit

  • Increasing control of user journey and stack

    • Treasure desktop client for an almost steam-like experience

    • Developing account abstraction functionality alongside sovereign chain.

  • Strong and competent developer ecosystem with aligned incentives

    • Smol NFTs came about as a fair launch, open mint collection in 2021, and is only traded within Treasure. Today, Smol NFTs are designated as the main character in Smol Bound, a project led by the team behind Plant Vs Zombies 2, whose investment was led by Play Ventures and Bitkraft.

  • High book-value to market-cap ratio makes this a value play in an of itself

    • As of Sept 30, >50% of MAGIC is DAO owned, and 5% is in Protocol Owned Liquidity. Total Treasury value sat at 70M in valuation; and this was before the bull upswing post elections.

Thesis 2: Decisive pivot to an AI-centric strategy, and the first major gaming ecosystem to do so (confirmed Ai16z partnership) 

  • One of the core devs for Smol world, leading game and community in Treasure in fact co-founded ai16z (and still remains at Smol)

  • Ai16z is a 400M MC fund/VC run by AI agents. 

  • Their main product is Eliza, a customizable agent framework for twitter and discord

  • Internal speculation points to ai16z converting embedding AI sentience in current Smol NFTs, which is only traded on Treasure’s marketplace

Thesis 3: High likelihood for token re-rating on shift to individual blockchain (pre-2025)

  • Apecoin did 2x in the interval of the shift to main-net 

  • Staking MAGIC for yield and voting power had been switched off since a few months ago in anticipation of migration, and will resume for Treasure Chain via Eigenlayer

  • Peak % of MAGIC staked (with lockup duration) was around 70%

  • At a conservative 40-50% staking ratio (Ethereum is 28%, Solana 68%, ICP 45%) that would price MAGIC around 2x from supply dynamic alone

  • Unlike some chains (ahem Worldcoin), MAGIC is the gas token.

  • Timeline: Official statements from team on Discord point to the chain launching “before the holidays”. A governance proposal for bridging of Magic Token from Arbitrum One to Treasure Mainnet is set to conclude on 3rd of Dec 2pm UTC

For a long-horizon thesis of why MAGIC should exist as the decentralized game console, please see an earlier substack post.

Further links:

Public roadmap: https://treasure-dao.notion.site/Treasure-Public-Roadmap-70a2ea5323bb44ad907a86a0e3fe0894

Q3 Transparency Report: https://online.flippingbook.com/view/678018493/7/

LitePaper: https://files.treasure.lol/Treasure+Infinity+Chains+-+Litepaper+v1.0.pdf

Affiliate Disclosures

  • The author and/or others the author advises do not currently hold, or plan to initiate, an investment position in target.
  • The author does not hold an affiliated position with the target such as employment, directorship, or consultancy.
  • The author is not being compensated in any form by the target in relation to this research.
  • To the best of the author’s knowledge, the information provided here contains no material, non-public information. The accuracy of the information is the responsibility of the reader.

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