TreasureDAO
MAGIC
Target Name
TreasureDAO
Ticker
MAGIC
Strategy
long
Position Type
token
Current Price (USD)
0.55
Circulating Market Cap ($M)
152
Fully Diluted Market Cap ($M)
188
CoinGecko
Treasure $MAGIC – Decentralized Game Console
03 Dec 2024, 08:01am
Young 02/12 (gm, gm)
Treasure $MAGIC – 158M Mcap / 200M FDV (~13.7% of $APE)
MV of Treasury As of Sept 30: 70M
Thesis 1: Fundamentally strong and sound metaverse/game studio business with underpriced equity
Treasure currently attracts 4-5K WAU, 15-20K WAU at peak, 182K lifetime unique users, and currently has 10 studio grade games in pipeline
Extensive product suite with revenue share back to token
Treasure Development Kit w/ support for game engines like Unity Unreal + template smart contracts for on-chain games (live)
Treasure NFT marketplace w/ fee capture (live)
ERC-20/1155/721 omni-pool AMM
Treasure smart accounts and identity authentication kit
Increasing control of user journey and stack
Treasure desktop client for an almost steam-like experience
Developing account abstraction functionality alongside sovereign chain.
Strong and competent developer ecosystem with aligned incentives
Smol NFTs came about as a fair launch, open mint collection in 2021, and is only traded within Treasure. Today, Smol NFTs are designated as the main character in Smol Bound, a project led by the team behind Plant Vs Zombies 2, whose investment was led by Play Ventures and Bitkraft.
High book-value to market-cap ratio makes this a value play in an of itself
As of Sept 30, >50% of MAGIC is DAO owned, and 5% is in Protocol Owned Liquidity. Total Treasury value sat at 70M in valuation; and this was before the bull upswing post elections.
Thesis 2: Decisive pivot to an AI-centric strategy, and the first major gaming ecosystem to do so (confirmed Ai16z partnership)
One of the core devs for Smol world, leading game and community in Treasure in fact co-founded ai16z (and still remains at Smol)
Ai16z is a 400M MC fund/VC run by AI agents.
Their main product is Eliza, a customizable agent framework for twitter and discord
Internal speculation points to ai16z converting embedding AI sentience in current Smol NFTs, which is only traded on Treasure’s marketplace
Thesis 3: High likelihood for token re-rating on shift to individual blockchain (pre-2025)
Apecoin did 2x in the interval of the shift to main-net
Staking MAGIC for yield and voting power had been switched off since a few months ago in anticipation of migration, and will resume for Treasure Chain via Eigenlayer
Peak % of MAGIC staked (with lockup duration) was around 70%
At a conservative 40-50% staking ratio (Ethereum is 28%, Solana 68%, ICP 45%) that would price MAGIC around 2x from supply dynamic alone
Unlike some chains (ahem Worldcoin), MAGIC is the gas token.
Timeline: Official statements from team on Discord point to the chain launching “before the holidays”. A governance proposal for bridging of Magic Token from Arbitrum One to Treasure Mainnet is set to conclude on 3rd of Dec 2pm UTC
For a long-horizon thesis of why MAGIC should exist as the decentralized game console, please see an earlier substack post.
Further links:
Public roadmap: https://treasure-dao.notion.site/Treasure-Public-Roadmap-70a2ea5323bb44ad907a86a0e3fe0894
Q3 Transparency Report: https://online.flippingbook.com/view/678018493/7/
LitePaper: https://files.treasure.lol/Treasure+Infinity+Chains+-+Litepaper+v1.0.pdf
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"Treasure currently attracts 4-5K WAU, 15-20K WAU at peak, 182K lifetime unique users", where can we track this?